Privacy Policy

Last Updated: January 2026

🍪 Cookie Notice: We use cookies to improve your experience. You can control which cookies we use through our cookie consent banner. Jump to Cookies section

1. INTRODUCTION

Data Controller

Business Name: Clarity Tip

Address:
Office 9094
321-323 High Road
Chadwell Heath, Essex
RM6 6AX
United Kingdom

Email: support@claritytip.com

Data Protection Contact: privacy@claritytip.com

Clarity Tip ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services ("Services").

This Privacy Policy applies to all users of our Services and complies with:

  • UK General Data Protection Regulation (UK GDPR)
  • Data Protection Act 2018
  • Privacy and Electronic Communications Regulations (PECR) 2003
  • Consumer Rights Act 2015

By using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use our Services.

2. INFORMATION WE COLLECT

2.1 Information You Provide

We collect information that you voluntarily provide when you:

  • Create an account (email address, name)
  • Subscribe to our Services (payment information processed by Stripe)
  • Contact us for support or inquiries
  • Interact with our Services

2.2 Automatically Collected Information

When you use our Services, we automatically collect certain information, including:

  • Device information (browser type, operating system)
  • Usage data (pages visited, time spent, features used)
  • IP address and general location information
  • Session information and authentication tokens

2.3 Payment Information

All payment information is processed securely through Stripe. We do not store your credit card details or payment information on our servers. Stripe handles all payment data in accordance with PCI DSS standards. We only receive confirmation of successful payments and subscription status.

3. HOW WE USE YOUR INFORMATION

We use the information we collect to:

  • Provide, maintain, and improve our Services
  • Process your subscription and manage your account
  • Authenticate your identity and manage your session
  • Send you service-related communications (account updates, subscription notices)
  • Respond to your inquiries and provide customer support
  • Detect and prevent fraud, abuse, or unauthorized access
  • Comply with legal obligations and enforce our Terms of Service
  • Analyze usage patterns to improve user experience

We do not sell, rent, or lease your personal information to third parties. We do not use your information for marketing purposes without your explicit consent.

3.1 LEGAL BASIS FOR PROCESSING

Under the General Data Protection Regulation (GDPR), we process your personal information based on the following legal bases:

  • Contract Performance: We process your data to provide our Services, manage your account, process payments, and fulfill our contractual obligations to you.
  • Legitimate Interests: We process data to improve our Services, ensure security, prevent fraud, and maintain the safety and integrity of our platform.
  • Consent: Where you have provided explicit consent, such as for non-essential cookies or optional features.
  • Legal Obligations: We may process data to comply with legal requirements, such as tax regulations or law enforcement requests.

You have the right to object to processing based on legitimate interests. Where processing is based on consent, you have the right to withdraw your consent at any time.

4. INFORMATION SHARING AND DISCLOSURE

We may share your information in the following circumstances:

  • Service Providers: We use trusted third-party services to operate our platform, including Supabase (database and authentication) and Stripe (payment processing). These providers are contractually obligated to protect your information.
  • Legal Requirements: We may disclose information if required by law, court order, or governmental authority, or to protect our rights, property, or safety.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not share your personal information with advertisers or marketing companies.

5. DATA SECURITY

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encryption of data in transit (HTTPS/TLS)
  • Secure authentication and session management
  • Regular security assessments and updates
  • Access controls and authentication requirements

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

6. DATA RETENTION

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

Retention Periods

Data TypeRetention PeriodLegal Basis
Account Information (email, name)Duration of account + 30 daysContract performance
Subscription & Payment Data6 years after last transactionUK tax law (HMRC)
Session Data (login history)90 daysSecurity & fraud prevention
Usage Analytics (anonymized)26 monthsLegitimate interest (Google Analytics default)
Cookie Consent Records365 days (or until changed)PECR compliance
Support Communications3 yearsLegal protection & service improvement
Fraud/Security Logs7 yearsLegal obligation & fraud prevention

What Happens When You Delete Your Account

When you delete your account:

  • Immediate: Your account is deactivated and you lose access to all Services
  • Within 30 days: We delete your account information (email, name, preferences)
  • Retained for 6 years: Payment records, subscription history (required by UK tax law)
  • Retained for 7 years: Fraud/security logs (if flagged for suspicious activity)
  • Anonymized: Usage analytics data is anonymized (no longer linked to you)

Legal Retention Requirements: UK law requires us to retain certain financial records for tax purposes. We cannot delete these records until the legal retention period expires, even if you request erasure.

When We Cancel Your Account

If we terminate your account (e.g., for Terms of Service violations), we follow the same retention schedule. However, if your account was terminated for fraud or abuse, we may retain additional security logs for up to 10 years to protect our Services and other users.

7. YOUR RIGHTS AND CHOICES

🇬🇧 UK GDPR Rights: As a UK-based service, we provide you with comprehensive data protection rights under UK GDPR and the Data Protection Act 2018.

You have the following rights regarding your personal information:

✅ Right of Access

Request a copy of all personal data we hold about you. We will provide this in a structured, commonly used format within 30 days.

✏️ Right to Rectification

Request correction of inaccurate or incomplete personal data. You can update most information through your account dashboard.

🗑️ Right to Erasure ("Right to be Forgotten")

Request deletion of your personal data. Note: We may need to retain certain data for legal or regulatory purposes (e.g., tax records, fraud prevention).

🔒 Right to Restrict Processing

Request that we stop processing your data temporarily (e.g., while we verify accuracy or assess your objection).

📦 Right to Data Portability

Request your data in a machine-readable format (e.g., JSON, CSV) so you can transfer it to another service.

⛔ Right to Object

Object to processing based on legitimate interests. We will stop processing unless we have compelling legitimate grounds that override your interests.

🔕 Right to Withdraw Consent

Where processing is based on consent (e.g., cookies), you can withdraw consent at any time. This does not affect the lawfulness of processing before withdrawal.

📢 Right to Complain to ICO

If you believe we have not handled your data properly, you can lodge a complaint with the Information Commissioner's Office (ICO):

  • Website: ico.org.uk/make-a-complaint
  • Phone: 0303 123 1113
  • Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

How to Exercise Your Rights

To exercise any of these rights, please contact us at:

Email: privacy@claritytip.com (preferred) or support@claritytip.com

Subject Line: "Data Subject Access Request" or "GDPR Request: [Your Request Type]"

Response Time: We will respond within 30 days (or 90 days for complex requests, with notification)

Verification: To protect your privacy, we may ask you to verify your identity before fulfilling your request. This typically involves:

  • Sending the request from your registered email address
  • Providing your account details (email, user ID)
  • Answering security questions

No Fee: We do not charge a fee for most requests. However, we may charge a reasonable fee for excessive, repetitive, or manifestly unfounded requests.

Quick Actions

You can manage some information yourself through your account dashboard:

  • Update Email/Name: Account Settings → Profile
  • Change Password: Account Settings → Security
  • Cancel Subscription: Account Settings → Subscription
  • Delete Account: Account Settings → Delete Account (this deletes your personal data subject to legal retention requirements)
  • Manage Cookie Preferences: Clear cookies and refresh the page to see the cookie banner again

8. COOKIES AND TRACKING TECHNOLOGIES

🇬🇧 UK PECR 2003 Compliance: We comply with the UK Privacy and Electronic Communications Regulations (PECR) 2003. Non-essential cookies require your consent before being set.

We use cookies and similar tracking technologies to enhance your experience, maintain your session, and improve our Services. This section explains what cookies we use, why we use them, and how you can control them.

8.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, keep you logged in, and understand how you use the site.

8.2 Essential Cookies (No Consent Required)

These cookies are strictly necessary for the Services to function and cannot be disabled. Under UK law (PECR 2003), these cookies do not require consent as they are essential for the service you have requested.

Cookie NamePurposeDuration
next-auth.session-tokenAuthentication - Keeps you logged in30 days
next-auth.csrf-tokenSecurity - Prevents CSRF attacksSession
next-auth.callback-urlNavigation - Redirect after loginSession

Legal Basis: Legitimate interest - These cookies are necessary to provide the service you have requested.

8.3 Analytics Cookies (Consent Required)

We use Google Analytics to understand how visitors use our site, which helps us improve our service. These cookies are non-essential and require your consent under UK law (PECR 2003).

Cookie NamePurposeDuration
_gaDistinguish unique users2 years
_ga_*Store and count page views2 years
_gidDistinguish unique users24 hours
_gatThrottle request rate1 minute

What We Track: We use Google Analytics to understand:

  • Which pages are most popular
  • How users navigate through the site
  • What features are used most often
  • Where technical errors occur
  • General demographics (age range, location - anonymized)

What We DON'T Track:

  • ❌ Your email address or name
  • ❌ Payment information
  • ❌ Betting tips you view (tip content)
  • ❌ Personal messages or support inquiries
  • ❌ IP addresses (anonymized automatically)

Privacy Settings: We have configured Google Analytics with the following privacy-friendly settings:

  • ✅ IP anonymization enabled (last octet removed)
  • ✅ Cross-device tracking disabled
  • ✅ Advertising features disabled
  • ✅ Only internal user IDs tracked (not personal information)

Legal Basis: Your consent - You can accept or reject these cookies via our cookie consent banner.

8.4 Managing Your Cookie Preferences

Cookie Consent Banner: When you first visit our site, you'll see a cookie consent banner asking you to accept or reject non-essential cookies. Your choice is stored for 365 days.

To Change Your Choice:

  • Open your browser's developer tools (F12)
  • Go to "Application" or "Storage" tab
  • Find "Local Storage" → claritytip.com
  • Delete the cookie-consent entry
  • Refresh the page - the banner will reappear

Or simply clear your browser's cookies and local storage for claritytip.com.

Browser Settings: You can also control cookies through your browser settings:

  • Chrome: Settings → Privacy and security → Cookies and other site data
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Edge: Settings → Cookies and site permissions → Cookies and site data

⚠️ Important: If you disable essential cookies, you will not be able to log in or use our Services. Non-essential analytics cookies can be safely disabled without affecting functionality.

8.5 Third-Party Cookies

We use the following third-party services that may set cookies:

  • Stripe (payment processing) - Essential for checkout, exempt from consent requirements
  • Google Analytics (website analytics) - Requires consent, only loads if you accept
  • Supabase (authentication and database) - Essential for login, exempt from consent requirements

These third parties have their own privacy policies:

8.6 Do Not Track Signals

Some browsers support "Do Not Track" (DNT) signals. Our cookie consent mechanism provides a clear way to opt out of non-essential cookies. When you decline cookies via our banner, we respect your choice and do not load Google Analytics.

9. CHILDREN'S PRIVACY

Our Services are not intended for individuals under the age of 18 (or the age of majority in their jurisdiction). We do not knowingly collect personal information from children.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information promptly.

10. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country.

By using our Services, you consent to the transfer of your information to these countries. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by:

  • Posting the updated Privacy Policy on our website
  • Updating the "Last Updated" date
  • Sending you an email notification for significant changes (if you have provided your email)

Your continued use of our Services after changes become effective constitutes acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically.

12. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: support@claritytip.com

Address:
Office 9094
321-323 High Road,
Chadwell Heath,
Essex
RM6 6AX
United Kingdom